The development of this campaign started with listening to real,
qualitative insights shared by people living with type 2 diabetes,
about their challenges and unmet needs when it comes to managing their
condition. A multidisciplinary expert steering committee was then
convened and insights were used to inform the focus of the campaign.
The Make Type 2 Diabetes Different campaign and the Make Type 2
Diabetes Different expert steering committee were initiated, organised
and funded by Novo Nordisk. All steering committee members were paid
for their involvement in the campaign.